Best 12 Diamond & Gold Jewelry Stores in Dallas, TX (part 3)

Gisel Gonzalez This place is a scam I had 2 people in different places check a bracelet that my husband purchased for himself and both places said it was not real that it was reactive and was cut with metals to make the product have weight . When he purchased they said it was 14k and we paid as such .

Mikel Sessions Annie!!! You were simply amazing during this entire process, so much so that the hardest thing during the entire process was finding the suite ! The vision I had for the ring wouldn’t have came to fruition had it not been for you. The level of care and comfort you made me feel cannot be understated especially given how much scrutiny I was putting myself under. You were nothing short of spectacular, and I am forever thankful.

Cowtown AM LLC I cannot recommend Aura Diamonds enough. I first came to them when searching for my wife’s engagement ring, and since then I’ve returned for earrings, a necklace, and even worked with them through an insurance claim. Every single experience has been flawless. The entire team is professional, patient, and incredibly courteous. What sets them apart is how educational the process is—they take the time to explain the details, answer every question, and ensure you feel confident about such an important investment. Unlike most jewelers, there’s never any pressure—just genuine care and expertise. Their quality, pricing, and service are unmatched, and I have full trust in their guidance. If you’re looking for a jeweler who goes above and beyond at every step, look no further. I’ll be a lifelong client.

Anil Maddimsetti I had heard quite a bit about this store before my first visit, and it certainly lived up to the reputation. From the moment I walked in, the staff made a strong impression—not just with their professionalism, but with how genuinely invested they seemed in the customer experience. I received a warm and welcoming reception both when I initially stopped by to express interest and get on a waitlist, and again when I returned to pick up the watch. It really stood out to me that the level of attention and care remained just as genuine each time I visited. A special mention goes to Sonia, the sales associate who assisted me throughout the process. She was an absolute pleasure to work with—friendly, responsive, and proactive in keeping me informed. Her communication was always clear and timely, which made the experience smooth and enjoyable. As a premium jeweler, the store also stood out for how well it was maintained and managed; the ambiance matched the quality of the products and service. Id gladly recommend it to those who appreciate good service and a professional touch.

Marcus Berry Awesome Hawaiian Wood and Presious Metirial Jewelry like Ive never seen before. Beautifully designed and well worth the $$. Btw its all that expensive....

Heather Guzman Avi, Tully, and their amazing staff are more than just your average jewelers. Their attention to detail is impeccable. Family owned and operated, you’ll find a family that treats you like family as well. Long story short, after a rather unfortunate incident that required my ring to be cut off my finger, I was heartbroken and brought my ring to Avior. I had already been in the idea of replacing my center stone and they assured me they could do it and fix my ring at the same time. I was given a time frame and they exceeded my expectations and had my ring done 2 days sooner!! I found myself looking at their beautiful collection and another ring caught my eye! Prices are amazing and I left with my wedding ring more charming than ever and an anniversary gift for myself too!! I have never seen my ring sparkle more! I don’t see myself shopping for jewelry anywhere else again! Thank you again for your compassion and kindness, your ability to work quickly, to keep communication and understanding in every step of the way!!

Riley Ray Sobczak If you need anything engraved and want to use the best around, I recommend Abe’s Engraving at Plaza Fine Jewelry in Dallas above all else! I went in to get a watch engraved as an anniversary gift, and Raja was both helpful and pleasant to chat with! The watch I brought wasn’t exactly what I was looking for but I’d had limited options online. In store, she noticed I liked the other watches and proceeded to showed me a number of comparable options in-store (but only after confirming I could return the original watch for a refund)! I purchased watch 1 from her and placed an order for engraving with a few words and a date. The back of the watch is tricky, limited space, but they made it work beautifully! I’ve now returned the original watch for a full refund. Not only was she incredibly helpful, she was also incredibly understanding. I purchased the watch and left it for engraving, then had a change of heart within 30 minutes. I was so worried I wouldn’t be able to exchange it with another watch, but she completely took that worry away. She took watch 1 back with a smile and helped me to purchase watch 2, which I picked up today after engraving. I am so happy that I chose to go with Plaza Fine Jewelry and especially Raja, as she was a wonderful and kind salesperson who really made the whole process a breeze. And I must of course mention that the finished watch is beyond what I imagined - I’ve it! I think my partner will love it as well. Thank you so much for your help, kindness, and speed with getting it to me within my short time frame. I absolutely recommend this store to any and everyone in the DFW area - you will not be disappointed!

Rhonda Just flew home from Dallas with the ring of my dreams! So grateful to Jason Stephens from Bova Diamonds. His customer service was exceptional and he will be our jeweler for life.

Irina Hrachik I recently had the pleasure of visiting Lunique Jewelry and was absolutely delighted with the experience. From the moment I walked in, I was warmly greeted by the knowledgeable and attentive staff. They took the time to listen to my sons preferences for his engagement ring and guided us through the custom design process with care. The ring was beautifully crafted with meticulous attention to detail, ensuring both style and durability. It was delivered on time, exactly as promised, and at a competitive price. The memories associated with such an important event as an engagement are now warmly linked to this wonderful experience. Overall, our experience at Lunique Jewelry was exceptional, and I am grateful for the outstanding service we received. Thank you for helping make this special occasion even more memorable.

Rachel Gallagher I recently purchased a necklace for my daughter to commemorate a special upcoming event, and we had the absolute best experience with Jennifer! She was incredibly patient as my daughter tried on numerous pieces, offering thoughtful, objective feedback and sharing detailed knowledge about each item. Jennifer’s kindness and reassurance throughout the process made a big difference—especially as we were nearing closing time and feeling pressure to decide. She let us know there was no rush and reminded my daughter she could exchange the piece if needed, which gave her the confidence to move forward. In the end, Jennifer gently guided her to the perfect necklace, and my daughter is over the moon with her beautiful new piece. I told Jennifer how much we appreciated her genuine care and exceptional service—she truly turned a shopping trip into a memorable, joyful experience we’ll always treasure!

D Mel Phenomenal customer service. I called their store one morning to ask about a bracelet and made the payment over the phone. McKay personally delivered the bracelet to my place of work within the hour, beautifully wrapped. The bracelet is beautiful and I enjoy wearing it daily.

Seamos Ian Things in life that demand a Yes! Did I ask her to marry me? Yes! What did she say? Yes! Should you get that ring at The Diamond Factory? YES! To all the fellas, dont bother looking anywhere else. I too was worried and wasnt sure where to start. I had a 100 percent custom design and a dream and Diamond Factory made it come true. Huge thanks to Leigh Ann for guiding me along the entire process to create a truly one-of-a-kind work of art that my Fiance absolutely loves. We got a perfect diamond selected and a fully custom created setting and the price...honestly, it was too good I didnt believe them. From start to finish I was well communicated with and taken care of. Grade A customer experience and treatment. Whether you are looking for standard settings or want to create your own unique piece as I did, with an unbelievable choice of diamonds, and at a great price. Call, email or even walk into the Diamond Factory today and start saying "Yes!"