1 /5 Lawrence Schwartz: Disappointing Service at David Yurman – NorthPark
As someone looking for a "special" gift at a luxury jewelry store, I was stunned by the lack of professionalism and customer service at David Yurman in NorthPark, especially with Jose.
When I visited the store to purchase a gift on 6/15/25, there were at least six associates on the floor. Not one of them acknowledged me, offered assistance, or even made eye contact. After waiting for several minutes, I finally asked for help and was shuttled over to Jose.
Jose is a salesperson who was dismissive, condescending, and seemed annoyed that I had even spoken to him. He arrogantly said he was with someone, told me to have a seat on their couch, and said that someone would assist me when they were available.
After about five minutes of Jose not helping anyone and me sitting on a couch looking like a peasant waiting for my daily rations, I saw Jose sprint to the front door to greet a man, his wife, and their teenage daughter. It appeared that Jose turned into "the host with the most," offering them champagne and water, and proceeded to escort them around the store, much like Vanna White, to help them find the perfect bauble for their daughter. Mind you...I overheard their conversations, and they did not have an appointment or know of Jose. Maybe he was enchanted by the moms diamond earrings, and he thought he had found his next victim for a big sale.
I was steaming and headed for the door. Then, a friendly associate named Andrew stopped me, talked me off the ledge, and provided courteous and accommodating service. Unfortunately, the damage was already done (by Jose).
In luxury retail (or, I guess, any retail, for that matter), the experience matters as much as the product. Based on my visit to David Yurman NorthPark, I would never buy a David Yurman product again. Hardy, yes. Yurman, no.