4 /5 Olivia Tompkins: First of all, all of these new stores are going to be the reason I may not need to ever go to Tyler again. The only reason Im giving 4/5 stars is because this is a smaller Ulta than the one you would find in the bigger towns. Which for our growing town I think thats perfectly fine. This does mean they dont carry all products you might find at the bigger store. I want to say one thing I have always loved about Ulta is the employees, and they found great people for this store. Everyone was super friendly and helpful. Im very happy that we got this store because color match is the hardest thing to do when needing a new foundation and now I can do that without having to travel to Tyler. So for that, Im glad this store is here and at the same time, very sad for my bank account.